Media
Why Do Journalists Have A Hard Time Listening To The Audience?
If you ask an older journalist about the past, you will hear at least some crazy stories. By crazy, I mean batshit insane.
If you ask an older journalist about the past, you will hear at least some crazy stories. By crazy, I mean batshit insane. Things happened back then; you could not imagine in your wildest dreams. You inevitably ask yourself how they managed to create a newspaper every day.
It was a different time, and a different mindset ruled in newsrooms. I’d even state that it was an ego-driven approach to journalism. I, the journalist, have an idea for a story, and I will write it – no matter what. The journalists had total control over the process, and feedback or criticism was lagging. Maybe some letters were sent, and perhaps some phone calls were received.
Yeah, those were the good, old days, the aging journalist will tell you.
But were they really that good?
Wannabe-Innovative Leaders
Media executives like to talk about innovation but lack the will to change their management style.
This week, I received another issue of Anita Zielina’s ‘Notes on Change,’ titled “Why I Moved to NYC to Train Innovative Media Leaders.” You should definitely subscribe to this newsletter.
Anyway, Zielina worked for about ten years in the media business. She tells what she loved about the jobs. And what she didn’t like:
The lack of creative space and lack of appreciation for innovation. The millions of meetings. Petty political fights on the management level. But, more than anything, my share of bad leaders I encountered, followed by disbelief when they still got rewarded with additional responsibilities by boards or CEOs.
Ultimately, she asks the crucial question:
What if it is not the new product, […] that will ‘save’ the media industry/the news organization in question, but if it’s rather our culture that is holding us back, and that will, ultimately, kill us if we don’t radically transform?
I would argue, she’s right.
Now, Zielina mentions the lack of appreciation for innovation. Here’s where I don’t entirely agree with her. At least in Switzerland, many media executives talk about change and are looking for new products and services. And, so I think, are also showing appreciation, if there’s any innovation happening within the company.
Kill The Teams
What a clickbait headline! But let me explain why newsrooms need to imagine a new form of collaboration.
Our world is changing more rapidly. Globalization and digitalization haven’t just made humanity more connected than ever but also added a unique complexity. It’s hard to understand the interconnected and interdependent issues we face as a society.
Journalists are no exception. However, newsrooms still try to tackle modern-day challenges of informing the public in old-fashioned settings.
These damn silos
The main problem with newsrooms is silos: Most of the newsrooms work in outdated teams that evolved in an era when the world seemed more straightforward. That’s why we have desks for politics, economics, culture, sports, et cetera. For a long time, these teams were a useful tool to report and manage talent. And to some extent, they still are. It’s essential to have these expert hubs because they cultivate sources and experience.
But if we are forced to report on complex issues, the probability is high that it doesn’t touch just one aspect of our society. At large, newsrooms don’t seem to acknowledge this challenge on an organizational level.
I can only speculate about the reasons. I think that often false incentives and a grip on power may contribute to the consolidation of the status quo. By false incentives, I mean the comparison of key metrics in a competitive sense. We’ve all heard it: “Politics performed better than economics. Step up your game, economic reporters!” This competitive environment nurtures silos and hinders much-needed collaboration. Every team is just looking for itself because the analytics cannot deliver decent numbers on interdisciplinary effort.
What is the result?
Readers get fragmented reporting on all the issues, making it harder for them to understand the implications in a holistic way. One day, politics writes about Facebook, the other day, it’s economics. And a week later, we hear something from the tech reporter.
Why We Should Care About Facebook's Behaviour
How do we, as a society, respond to the ethical questions Facebook is asking?
How do we, as a society, respond to the ethical questions Facebook is asking?
A few weeks ago, Chris Hughes, one of Facebook’s co-founders, published an opinion piece in The New York Times, proposing to break up the organization, that holds the keys to Facebook, Instagram, and WhatsApp. Facebook, and especially CEO Mark Zuckerberg, has gained power beyond what’s right for the world, says Hughes.
The article rose a lot of attention, but I didn’t think more about the subject until today. I had a brief discussion about it on Twitter. The other person stated, he doubts the monopoly of Facebook and the dangers and damages it imposes on society. In short: The government should not break up the Facebook complex, the person wrote. There were a lot of alternatives to the big blue’s services from traditional text messages to rising stars like TikTok.
A different internet experience
At that exact moment, it occurred to me: This statement is dripping with western privilege. I grew up with message boards, blogs, forums, chat services, TeamSpeak, and independent websites. We experienced a free and diverse Web 2.0.